Abstract

Relationship quality is theorized to have far-reaching effects on constructing a successful and lasting relationship with other partners. This study investigated the influences of relationship quality on negotiation interdependence, which affects negotiators' attitude toward pursing long-term relationships. Working in an international defect claim case among a Taiwan fibre supplier, Vietnam textile buyer and a Japanese trading company indicated their relationship quality, negotiation interdependence, power structure, and negotiation tactics and agreement. Negotiation dialogues and related arguments were recorded and analysed. The pattern matching method suggested that the effects of relationship quality change the interdependence levels between buyer and seller, which in turn affects the negotiators' power structure and their selection of negotiation tactics. Letting buyers correctly justify and appreciate their interdependence and relationship quality is suggested for the suppliers in order to make inter-company agreements or alliances. In addition, a practical agreement should provide the function to increase the value of the relationship quality.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.