Relationship of Sport Tourism Management with the Appropriate Marketing Mixtures Usage for Sport Tourism: Case Study of Sport Club in Buriram Province, Thailand

Abstract

The purposes of this research are to study the level of the Sport Tourism Management in Buriram province, to study the Appropriate Usage of Marketing Mixtures for Sport Tourism in Buriram province and to study the Relationship between Sport Tourism Management with the Appropriate Usage of Marketing Mixtures for Sport Tourism: Case Study of Sport Club in Buriram province. Sample group is the total of 384 tourists that toured at Sport Clubs in Buriram province. Instrument is Questionnaire and the statistics used are mean, t-Test, Pearson’s simple correlation moment. The study found that the level of Sport Tourism Management in overall is in good level, the level of the Appropriate Usage of Marketing Mixtures for Sport Tourism in overall is in good level and also found that Sport Tourism Management with the Appropriate Usage of Marketing Mixtures for Sport Tourism in overall has relationship in high level of the statistical significant level of .01 and with the coefficient correlation value of .787.