Abstract
This research paper investigates the relationship between the factors that affect the make-up preference among female students in Kolej Universiti Poly-Tech Mara and their preference in choosing make-up. Make-up preferences among women are derived mainly from investigating social brain research, which is focused on physical attractiveness and showing the self to others. Nowadays, students prefer to wear make-up to enhance their self-confidence. The study aims to determine the factors that affect make-up preference among female students. The study used self-efficacy theory to develop the relevant variables. For this preliminary study, 100 responses were collected. The data were analysed using SPSS to determine the instrument's validity and reliability.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
