Relationship of Preferred Factors to Choose Make-up

Abstract

This research paper investigates the relationship between the factors that affect the make-up preference among female students in Kolej Universiti Poly-Tech Mara and their preference in choosing make-up. Make-up preferences among women are derived mainly from investigating social brain research, which is focused on physical attractiveness and showing the self to others. Nowadays, students prefer to wear make-up to enhance their self-confidence. The study aims to determine the factors that affect make-up preference among female students. The study used self-efficacy theory to develop the relevant variables. For this preliminary study, 100 responses were collected. The data were analysed using SPSS to determine the instrument's validity and reliability.