Abstract

This research aims to explain consumer buying behaviour on the Internet in three dimensions: shopping lifestyle, social influence, and unplanned purchases that influence consumer intentions to buy used clothes online on Facebook—conducted this research in the city of Kupang, a sample of 215 respondents. The analytical method used is SEM PLS Version 3.0. The results of this study indicate that shopping lifestyle has a significant effect on purchase intention, social influence have a considerable impact on shopping lifestyle and purchase intention, and impulsive buying substantially impacts purchase intention. Therefore, preloved business people need to consider current lifestyles, social influence and impulsive buying to increase recent preloved buying decisions.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.