Relationship between satisfaction with transport and the amount of money spent by cruise ship passengers

Abstract

Since November 2022, acceptance of international cruises, stopped due to the impact of COVID-19, has resumed in Japan. As a result, in 2023, the number of international cruise calls in Japan showed signs of recovery and initiatives for the revival of cruising are being proceeding. In 2023, cruise ships also called at Kanazawa Port 47 times, recovering the number of port calls to nearly the number before COVID-19. As a result, many foreign and Japanese tourists visited Kanazawa city. In cruise tourism, passengers visit each port of call all together, so it is expected that each call will make a significant contribution to stimulating local tourism and economic activity. Therefore, the amount spent by cruise ship passengers on sightseeing at ports of call is an important source of income for the finances of local governments. The aim of this study is to clarify the factors that influence the amount of consumption with the aim of achieving sustainable development of cruise tourism in Kanazawa City. The author's research group conducted questionnaire surveys on tourism in Kanazawa City targeting cruise ship passengers who called at Kanazawa Port. Moreover, the target cruise ship was the MSC Bellissima, a large cruise ship with a capacity of 5568 passengers. From the results of the questionnaire, the influence on the amount of money spent by cruise ship passengers sightseeing in Kanazawa was clarified, and important knowledge was obtained for the future development of cruise tourism in Kanazawa City.