Relationship between perceived threat of artificial intelligence and turnover intention in luxury hotels

Abstract

When artificial intelligence technology erodes employees' professional knowledge, they tend to feel highly anxious, and turnover intention is created. This study aimed to test the impact of the perceived threat of artificial intelligence on turnover intention through perceived organizational support and the perceived value of artificial intelligence. The method and procedure were as follow: construct a theoretical framework and propose hypotheses - collect questionnaires through voluntary sampling - use a two-step approach to test the model. This study has some findings. Theoretically, this study proposes a conceptual model of artificial intelligence perception. The combination of technology threat avoidance, organizational support, and perceived value theories applies to the research background of this study. Methodologically, the relationship between the perceived threat of artificial intelligence, perceived organizational support, perceived value of artificial intelligence, and turnover intention variables was studied together for the first time, and the perceived value of artificial intelligence as a new significant mediator between perceived organizational support and turnover intention is discovered. Managementarily, when facing the threats of artificial intelligence to employees, hotel managers should emphasize organizational support, especially in finance, career, and adjustment. This study has important implications for luxury hotel management. First, hotel employees' perceptions of artificial intelligence are dual. Second, luxury hotel managers should consider perceived organizational support to be a key variable.