Abstract

This study aims to determine how the influence of Intrinsic Motivation and Extrinsic Motivation on Entrepreneurial Interest in the SPP (Women's Savings and Loans) Group. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses multiple linear regression analysis to obtain a comprehensive picture of the influence between the variables of Intrinsic Motivation and Extrinsic Motivation on Entrepreneurial Interest by using the SPSS 17 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, the multiple linear regression model is used. The results of hypothesis testing using multiple regression analysis and t-test indicate that: that the t-table value of the Intrinsic Motivation variable is 10,064 > the t-table value (df: 58, : 5%) of 2.0017 so it can be concluded if Intrinsic Motivation has an effect positive and significant towards Entrepreneurial Interest. Furthermore, from table 4.11 it can also be seen that the t-table value of the Extrinsic Motivation variable is 1.224 < the t-table value (df: 58, : 5%) of 2.0017 so it can be concluded that Extrinsic Motivation has no significant effect on Entrepreneurial Interest.

Highlights

  • Interest in entrepreneurship is an encouragement both from within and from the environment for someone to do a business in order to improve the economy and increase economic income where this motivation can be separated into two groups, namely intrinsic motivation and extrinsic motivation

  • Hypothesis Testing the Effect of Extrinsic Motivation Variables (X2) on Entrepreneurial Interest Variables (Y) Extrinsic motivation is different from intrinsic motivation because in this motivation the student's desire for online entrepreneurship is strongly influenced by external encouragement or stimulation

  • Extrinsic motivation can generate intrinsic motivation, so extrinsic motivation is needed in strengthening the achievement of the goals that have been set

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Summary

Introduction

Interest in entrepreneurship is an encouragement both from within and from the environment for someone to do a business in order to improve the economy and increase economic income where this motivation can be separated into two groups, namely intrinsic motivation and extrinsic motivation. The theory developed by Hezberg is known as the "TwoFactor Model" of motivation, namely motivational factors and hygiene or "maintenance" factors. Motivational factors are things that encourage achievement that are intrinsic, while what is meant by hygiene or maintenance factors are factors that are extrinsic. One of the challenges in understanding and applying Herzberg's theory is to take into account exactly which factors are more powerful in a person's life, whether intrinsic or extrinsic. Motivation is an encouragement that comes from within a person's soul which is very necessary because motivation is the thing that causes, distributes and supports human behavior, so that they want to work enthusiastically to achieve optimal results. Intrinsic motivation is motivation that arises from within a person, there is no need for external encouragement. Extrinsic motivation is motivation that comes from outside one's self and is obtained from other people, motivation does look easy but someone will rise up with motivation from other people who are smarter or older than them but motivation can arise from people who are younger or the same age as that person

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