Abstract
This study investigates the association of contextual factors with the adoption of eco-innovation strategies, comparing groups of internationalized and not internationalized companies. It also analyzes the average values of the adoption of these contextual factors and eco-innovation strategies in these two groups of companies. Research methodology follows a quantitative approach, being performed a cross-sectional survey in 124 Brazilian companies of chemicals manufacturing sector. Main results of the analysis showed better association between the contextual factors of support from top management, technological competence, environmental standards and proactive eco-innovation strategies, concerning not internationalized companies. Results also reveal that internationalized companies do not differ from those not internationalized, regarding the adoption of environmental regulatory factors, reputation effects, support from top management, reactive strategies and proactive strategies. In general terms, this outcome may indicate that the surveyed companies have been concerned about eco-innovation, regardless of the scope of their market.
Highlights
This study investigates the association of contextual factors with the adoption of eco-innovation strategies, between internationalized and non-internationalized companies
Research methodology lies on a quantitative approach, based on a cross-sectional survey in 124 companies of the chemical manufacturing sector in Brazil
By the sample correlation tests, it can be considered that the above results reject the null hypothesis H0A and confirm the alternative hypothesis H1A, which stated that the internal and external contextual factors are associated more negatively to the adoption of proactive eco-innovation strategies for internationalized companies
Summary
RESUMO Este estudo tem por objetivo investigar a associação de fatores contextuais com a adoção de estratégias de ecoinovação, comparando-se grupos de empresas internacionalizadas e não internacionalizadas. This is more intense in the multinational companies, for the need to transpose directly related policies with headquarters in countries of origin, which force them to develop environmental strategies In this sense, Schaltegger (2006 apud HRDLICKA; KRUGLIANSKAS, 2010) highlights the main motivations of the managers of internationalized companies having sustainable behavior in organizations: a) compliance with legal requirements; b) realization that to be sustainable increases competitiveness; c) reduction of exposure to business risks; d) perception of personal risks and risks to managers’ reputation; e) cost reduction; f) maintaining the legitimacy of the enterprise and “social license to operate”; g) the shareholder value. This paper goes on with the methodological procedures by performing data analysis, comprising sample analysis and constructs constitution, characterization of sample and characterization of companies’ internationalization, presenting, analysis of the study’s hypotheses
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
