Abstract

After reviewing the effect of individual characteristics on social network, we found that little research has been conducted on:(1) the underlying mechanism of individual characteristics on social network, the moderation effect of context variables and the interaction effect of individual characteristics on social network;(2) the dynamic and covariant relationship between individual characteristics and social network;(3) the unique individual characteristics in Chinese context, especially characteristics about Chinese personalities and "Quan-Zi". Due to the importance of localized personality theory and social network research, future research should focus on localization and covariant relationship between individual characteristics and social network.

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