Relationship between gender-sensitive practices and family support and its impact on psychological well-being of women employees in call centers in India

Abstract

PurposeThe purpose of this paper is to examine the relationship of gender-sensitive practices and family support in predicting psychological well-being of women assessed as stress, job satisfaction, commitment and intent to leave. Using the crossover theory, it also examines how gender-sensitive practices lead to family support, which in turn leads to reduced stress leading to high satisfaction and commitment and reduced intention to leave.Design/methodology/approachData were obtained from a sample of 302 women employees working in call centers in NCR, India on psychometrically sound scales.FindingsAnalysis revealed that gender-sensitive practices are positively related to family support through the mechanism of crossover. Amply supported by data, the study exhibits the complementary relationship between gender-sensitive practices and family support, and their impact on psychological well-being of women employees.Research limitations/implicationsThe sample may reflect same source bias as the data are collected from a single source.Practical implicationsThe implementation of effective gender-sensitive practices might invite strong family support and then, both can be a source of great happiness to women employees and can lead to reduction in stress and, hence, greater job satisfaction, commitment and lesser intent to leave.Originality/valueVery few research exist which have taken up the issue together. So, this study is an endeavor toward understanding the relationship between gender-sensitive practices and family support and their effect on job outcomes in a novel socio-cultural environment.