Abstract

Pakistan has responded with innovative policies and entrepreneurial support frameworks in the face of increased political instability and institutional fragility. The ability to effectively support innovative new ventures would be constrained if there is little scholarly knowledge about who those entrepreneurs are on an individual level. This study aims to shed light on the relationship between entrepreneur personality traits, behaviours, and subsequent success. This study thereby extends the entrepreneurship literature applying the Five-Factor Model of Personality to a new context while enriching knowledge on the personality behaviour relationship in entrepreneurship. The finding of the study shows that among all the personality traits conscientiousness is positively correlated with entrepreneurial behaviour, agreeableness, and openness has a positive correlation with managerial behaviour while emotional stability has a positive correlation with both entrepreneurial and managerial behaviour.

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