Abstract
The purpose of the paper to investigate whether the development process of a video game relates to its quality. The worldwide video game industry had its ups and downs from their beginning in the 1950s until the present, with many video games released to success, but there are many which fail. To find the relationship between the development process of a video game and its quality, the author tries to study the development of 20 video games from a multitude of genres by AAA developers and publishers in the last ten years and comparing their respective critical reception and sales. The result of this paper tries to answer the question of whether a video game will be successful or failed in the commercial market based on its development process, marketing and life cycle. From the recent trends, the result is most likely inconclusive or varied depending on the video game in question. The author expects that this paper will give an insight about the development of video games to the readers and act as a basis to decide whether a video game can be considered a success or a failure in the market.
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