Abstract
In the entrepreneurship field, the study of entrepreneurial opportunities has been a topic of interest, however, the origin and nature of these opportunities, from the perspective of the person who identifies them, has not been sufficiently studied. The aim of this study was to explore the relationship between the preference of the person in the creative process when he identifies an entrepreneurial opportunity and how he organizes and processes the information to take advantage of that opportunity. Another objective is to analyze the personality traits associated with the creative process and thinking style. To explore these relationships, the responses of 183 people who participated in a contest of business ideas were analyzed. Statistical analysis showed that the strongest relationship between the creative process and thinking style was between Sufficiency of Originality and Ideator variables. The same variables also showed the greatest association with the personality traits of those who participated in the study. Other relationships between the creative process, thinking style and personality traits and their implications are also shown.
Highlights
Rapid technological change, globalization and disruption, have originated changing circumstances, chaos, confusion, inconsistencies, delays or benefits, knowledge or information gaps, that in the interest of some people, have originated in entrepreneurial opportunities (Eckhardt & Shane, 2003)
The analysis shows the relationship between Rule/Group Conformity (RGC) with the Developer and Implementer stages of the Creative Problem Solving (CPS) model
The results of this study show that people who have a preference for an adaptive style of thought, unlike those who prefer a style of innovative thinking, correlate differently with the stages of the CPS model
Summary
Globalization and disruption, have originated changing circumstances, chaos, confusion, inconsistencies, delays or benefits, knowledge or information gaps, that in the interest of some people, have originated in entrepreneurial opportunities (Eckhardt & Shane, 2003). The proposal to create and introduce new products and services in the market is a response to a problem or need that a person has identified In this process, creativity and innovation are very important (Pretorius, Millard, & Kruger, 2005). Creative Problem Solving (CPS) refers to any activity during which a person, team or organization tries to generate a novel solution to a problem that has not been fully identified (Puccio, 1999). In this process, creativity plays an important role in conceiving new ideas and offering solutions that can be implemented and be result-oriented. Baer (2012) mentions that creativity is determinant for innovation. Leibold, Voelpel, and Tekie (2004) argue that creativity, knowledge and new ideas help establish business models that are more competitive
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