Abstract
This paper deals with the relationship between the consumer behaviour and ecological belief towards green food product. The study was conducted in Chennai, Tamil Nadu. Chennai has the maximum number of organic shops and customers are comparatively aware about green products. The organic shops in Chennai have extended their sales in all varieties of products such as organic vegetables, fruits, cereals, pulses, greens, packaged items and FMCG products etc. These varieties of products attract more numbers of customers.
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