Abstract
The present study investigates the association between assertiveness and big five personality traits (extroversion, conscientiousness, agreeableness, neuroticism, and openness to experience). To assess the relationship between the variables a sample of 150 individuals were selected from various places within Peshawar i.e., markets and parks. Data was analyzed using SPSS 22. Findings of the study indicate that there exists significant positive association between assertiveness and extraversion, agreeableness and conscientiousness. There exists inverse relation between assertiveness and neuroticism. Further results showed that there is no relation between assertiveness skills of an individual and openness to experience. The study has several implications in educational and daily life functioning
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