Abstract

This study aims to explore the relationship and difference in levels of Social Media Addiction, Social Comparison and Schadenfreude among adults and adolescents. The study followed a quantitative, correlational survey design. The research was conducted with a sample size of 500 participants (Males n= 252 & Females n=248) aged between 13 to 25 years (M= 17.54, SD= 3.32). A purposive convenient sampling technique was used. Findings from statistical analysis revealed that social media addiction and Social Comparison have positive moderate correlation. This study also found that there is no significant difference between adolescents and adults in Social Media Addiction and Social Comparison, but the difference is manifested in Schadenfreude between adolescents and adults. This study highlighted the importance of identity exploration, virtue education, empathy as well as raising awareness regarding behavioral addiction that can reduce the later on negative consequences.

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