Abstract

One theory of love (J. A. Lee, The Colors of Love: An Exploration of the Ways of Loving, Don Mills, Ontario: New Press, 1973) assumes at least six different attitudinal orientations toward love. Based on Lee's approach, recent research (e.g., C. Hendrick & S. Hendrick, “A Theory and Method of Love,” Journal of Personality and Social Psychology, 1986, 50, pp. 392–402) has found consistent sex differences in love attitudes. Other research has found comparable sex differences in sexual permissiveness and other sexual attitudes. The present study explored the possibility that gender role orientation might be related to differences in love and sexual attitudes. A sample of 286 college students completed the Bem Sex Role Inventory (BSRI), Love Attitudes Scale, Sexual Attitudes Scale, and the Rosenberg Self-Esteem Scale. Correlational analyses revealed many significant associations among love and sexual attitudes, self-esteem, and masculinity and femininity. Subjects were also classified according to gender role as androgynous, masculine, feminine, or undifferentiated, according to BSRI scores. Analyses of variance showed effects for both sex of subjects and gender role orientation on several of the dependent measures. The pattern of the results suggested that sex-stereotyped couples may have difficulties in romantic relationships because of the discrepancies in their love and sexual attitudes. An argument was made in support of the recent trend toward a multidimensional concept of gender role orientation.

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