Abstract
This paper describes recent research with the Food Involvement Scale (FIS), relating it to other constructs and demographics, and its potential influence on food choices. We administered the FIS and other established scales to a sample of undergraduates ( n=109) from a UK university. The FIS was found to be associated with many other scales, and a multiple regression suggested that higher levels of food involvement are associated with living with two or more friends, cooking for one's self, having regular meals, and being older. We then administered the FIS along with the Block Food Frequency questionnaire to a sample of military personnel ( n=2068) and compared food intake patterns between high and low involvement subjects. The analysis suggests that food involvement, as measured by FIS, appears to mediate differences in food choices and food choice patterns.
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