Relating Improved Picture Quality to Adoption of Digital Camera: A Survey of Nigerian Magazines

Abstract

This study primarily examined the relationship between the adoption of digital cameras and the improved picture quality in Nigerian magazines. It also investigated the relationship between improved printing skill, improved photographic skill, improved paper quality and improved picture quality in the selected magazines. A total of 320 journalists were surveyed and a response rate of 91.4% was attained. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS) and presented in tables and charts. The results indicate that there is a relationship between improved picture quality in the magazines and the adoption of digital camera as well as improved skills and paper quality. It is, therefore, concluded that though digital cameras play significant role in improving the quality of published photographs, they constitute only a factor among others such as photographic skills, printing skills and paper quality all which contribute more significantly to published picture quality. Considering that the study is limited to offline magazines, it is recommended that a similar study covering online magazines, newspapers and other publications should be conducted in order to arrive at more generalizable conclusions.