Relacije između posvećenosti zaposlenih, korporativne društvene odgovornosti i organizacionog građanskog ponašanja u Srbiji

Abstract

Companies are increasingly facing various challenges and opportunities in global business, and one significant aspect affecting their reputation, success, and sustainability is corporate social responsibility (CSR). Corporate social responsibility in the processing industry in Serbia is becoming an increasingly important topic both for companies themselves and for the broader community. CSR refers to the awareness and obligation of companies to take steps toward sustainable business practices that consider economic, social, and environmental aspects. The aim of this research is to examine the relationship between dimensions of corporate social responsibility and organizational citizenship behavior (OCB), as well as the mediating effect of employee commitment in the relationship between dimensions of corporate social responsibility and organizational citizenship behavior. This is important because CSR has a positively predictive impact on OCB, especially when employees are committed. The sample includes a total of 72 large companies in the processing sector operating within the territory of the Republic of Serbia. The dataset was compiled between November 2019 and August 2021, and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis was employed to examine the relationships between variables. The authors determined a positive direct impact of CSR on organizational citizenship behavior as well as a positive direct impact on employee commitment. Furthermore, a positive indirect effect of employee commitment on the relationship between CSR and organizational citizenship behavior was revealed. The concluding section of the study encompasses theoretical and practical implications, recommendations for future research and acknowledges research limitations.