Abstract
Along with the globalization that represents the dynamic process was brought by the changes, the importance of national boundaries have been reduced in economic sense and the competition environment has been rapidly intensified. For this reason, competition is now at the center of the success or failure of businesses; therefore, businesses need to develop and position competitive strategies and to create value. In this respect, the competition strategy determined needs to be different, and a high level of value-producing strategy that cannot be imitated by a potential competitor will also have an impact on obtaining sustainable competitive advantage. With this study; the key elements in obtaining sustainable competitive advantage of the businesses within the framework of the competitive strategies have been examined.
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