Reinventing the retail experience: The case of amazon GO

Abstract

This case study examines the transformative retail concept of Amazon Go, developed by e-commerce giant Amazon, which revolutionizes the traditional shopping experience through the integration of advanced technology. By leveraging sensor fusion, computer vision, and deep learning algorithms, Amazon Go stores provide a seamless and frictionless shopping experience. Customers can simply walk in, grab the items they need, and leave the store without the need for checkout lines or cashiers. This case study explores the key features and technologies behind Amazon Go, its impact on the retail industry, and the challenges and opportunities associated with this innovative concept. By analyzing the disruptive nature of Amazon Go and its potential implications for traditional retail, this case study provides valuable insights into the future of the retail experience.