Abstract
OVERVIEW:IRI firms constantly strive to improve their innovative capacity. Accessing external innovation is a central theme of this activity. While much has been made of accessing technology from universities, small high technology firms, and other non-affiliated entities, IRI executives are looking to a historical source of support: the supplier community. The purpose of this article is to describe nine better practices that help IRI customer and supplier firms bring more and more effective innovation to market. The nine practices were identified by interviewing both the R&D manager and procurement manager in eight customer firms and both the R&D manager and sales manager in eight supplier firms through workshops and individual interviews.
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