Abstract

In behavior theory, “impulsiveness” refers to the choice of an immediate, small reinforcer over a delayed, large reinforcer. Such behavior generally is attributed to a reduction in the value of the large reinforcer as a function of the duration of delay. In contrast, social learning theorists have suggested that human impulsiveness can result from a lowered “expectancy” (subjective probability) of reinforcement. Effects of probability and delay were assessed by asking adults to make repeated choices between reinforcement schedules in which the reinforcers were slides of entertainment figures. An immediate, 5-s reinforcer was consistently chosen over an immediate, 40-s reinforcer if the probability of receiving the large reinforcer had previously been low (.20), implying that impulsiveness can occur without time-based discounting. However, reinforcement delay was also influential: Choice between a certain, small reinforcer and an uncertain, large reinforcer varied according to which reinforcer was immediate and which delayed.

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