Abstract
In this essay, my focus is on one critically important aspect of marketing doctoral programs: theory development. Theory animates everything we do in our discipline. Therefore, it is imperative that doctoral programs place theory at the heart of curriculum that shapes the thinking, priorities, and research efforts of our new scholars. Unfortunately, in many doctoral programs, this does not happen. To spur a conversation on this critically important issue in our discipline, I suggest five initiatives that seek to reimagine the content and structure of marketing doctoral programs. These initiatives are: (1) Add marketing to marketing doctoral programs; (2) Create a dedicated space in the curriculum for theory construction; (3) Restructure the sequence of doctoral seminars; (4) Make a foundational essay mandatory in dissertations; and (5) Change the culture of marketing doctoral programs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
