Abstract
ABSTRACT America’s reckoning with structural racism thrust historically Black colleges and universities (HBCUs) into the national spotlight. Over the last two years, some HBCUs have received an influx of philanthropic contributions and entered into partnerships with corporations such as Google, Netflix, Ralph Lauren, and Bank of America. I discuss how sociology faculty can leverage the renewed interest in HBCUs to cultivate a sense of identity among sociology majors while simultaneously increasing their program’s visibility on campus.
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