Abstract
Article proposes to apply György Lukács’ classic conception of reification to contemporary political process. This process in the light of theory of reification can be described as an ‘order of organised semblance’: politicians, permanently dissociated from their political public and seing it as passive, are trying, via opinion polls, to recognize ‘facts’ about this very public and propose a message that can guarantee them support. In consequence, a technical and cynical approach to communication emerges: instead of providing an interpretation of collective interests, politicians are formulating message that is supposed to prompt electorate to express their passive support.
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