Abstract

The objective of this study is to determine the role of perceived belief control and intention in the behavioural emotion regulation of Pakistani students. Indeed, the behaviour of every student is different from that of each other, and due to this behavioural change, every individual has a different value. A five-point Likert scale questionnaire was developed to determine the relationship between innovative machine learning behaviour and behavioural emotion regulation. The study found that innovative machine learning is critical with the mediating role of perceived belief control and intention to influence students' behavioural emotions in higher educational institutes. In the same way, the study has significant theoretical implications as it contributes to knowledge in a unique framework. Meanwhile, the practical implications of the research are also important to consider for better control and regulation of human behaviour with the help of perceived belief control and intention. The directions for future studies are also presented in the last section of the study.

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