Abstract
From the perspective of regional economic integration we decompose international strategy into regional integration strategy and three types of global strategy (global sales, global production, and pure global integration). Using 1100 firm-year observations we find that 60% of the largest European firms pursue a regional integration strategy. We also find that global strategies vary. We examine the firm specific factors that affect global strategies. In general, RD fax: +1 905 378 5716. E-mail addresses: coh@brocku.ca (C.H. Oh), a.rugman@henley.reading.ac.uk (A.M. Rugman). 1 Tel.: +44 (0)1491 418 801.
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