Abstract
States that marketing of any commercial product is beset with problems which become exacerbated by demand for the product declining over time. Presents the findings of a study into the regional differences in consumer attitudes to eggs and their usage, sponsored by the Eggs Authority. Investigates the consequences of this to the effectiveness of advertising and the advertising message to the consumer. Shows that consumers” usage of eggs does vary regionally and because of this there could be important implications for generic advertising.
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