Abstract
This paper examines the influence of man-made attractions for leisure and recreation on domestic tourists' preferences amongst regional destinations, and the moderating role of these attractions on the negative effect of distance on tourists' choices. A mixed multinomial logit model is employed for 368 cities in Colombia grouped into 28 provinces. Factor analysis is utilised to identify the latent variable that groups several man-made attractions for leisure and recreation. Results show that domestic tourists' choices of a regional destination increase as the number of man-made attractions for leisure and recreation rises, although there is taste heterogeneity between tourists explained by their city of origin. Findings also show that the decline in domestic tourists' preferences for a regional destination due to increases in travel distance can be lessened through the construction and/or enhancement of man-made venues for leisure and recreation in the destination; a strategy that can serve to reduce monetary poverty in distant destinations that have attributes to attract tourists.
Highlights
Domestic tourism is a significant form of travel in various countries that recorded between 5 and 6 billion domestic trips in 2015 (UNWTO, 2016), and accounted for 71% of total global travel and tourism spending in 2019 (WTTC, 2020)
These results are of fundamental interest for tourism stakeholders, including regional authorities, as the findings show that the strategies to attract tourists through the construction/enhancement of man-made venues for leisure and recreation should be planned based on the tourists' city of residence; this is, based on the capacity of residents' city of origin to supply venues for leisure and recreational activities, and based on the travel distance to get to the regional destination from the tourists' city of origin
This paper analyses the influence of provincial attributes in Colombia to attract domestic tourists using the Mixed Logit model
Summary
Domestic tourism is a significant form of travel in various countries that recorded between 5 and 6 billion domestic trips in 2015 (UNWTO, 2016), and accounted for 71% of total global travel and tourism spending in 2019 (WTTC, 2020). Man-made attractions built to attract visitors can be the main reason for a trip; for some domestic tourists, they can just be a complement to the journey's purpose of visiting other attractions, including nature-base attractions, venues built for purposes other than attracting visitors, and special events (Swarbrooke, 2002) On this basis, empirical studies have shown that domestic tourists' choices of a regional destination are influenced by climate (Bujosa and Rossello, 2013), nature-based attractions such as beaches (Bujosa and Rossello, 2013; De-la-Mata & Llano-Verduras, 2012; Marrocu and Paci, 2013) and heritage sites (Patuelli et al, 2013; Priego et al, 2015). Correlation patterns between regional attributes that serve to attract domestic tourists are expected to arise
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