Abstract
Taking into account the cultural potential of each region, the identification of criteria of the effectiveness of cultural policy, current trends of economic and socio-cultural development allows to solve urgent problems. Among them - identification of priority directions of regional cultural policy; formation of programs of social and economic development of the region based on use of cultural potential of the region; formation of cultural identity; assistance in development of cultural industries and cultural initiatives; development of mechanisms for involving the entire population in cultural activities. The article considers the difference between the scenarios of cultural policy, in particular, Chelyabinsk region on the basis of comparative analysis of the state programs of cultural policy of the subjects for 2011-2018 of the Ural Federal district (Tyumen, Chelyabinsk, Sverdlovsk, Kurgan regions, Yamal-Nenets Autonomous area and Khanty-Mansi Autonomous Area).
 Keywords: cultural policy, regional cultural policy, state programs of culture development, “economy of emotions”.
Highlights
It shows the diversity in the conceptualization of the concepts of ”cultural policy” and ”regional cultural policy”. [9, 10] Regional cultural policy, in our opinion, is a management strategy based on the integrated use of the cultural potential of the region for more effective management of regional socio-cultural development
Man in the world of culture reveals the difference in management approaches, and, the results and effectiveness of regional cultural policy, its impact on the improvement of urban and rural environment, formation of a positive image of the region among its residents and neighbors, development of regional consciousness, improving the quality of ”human capital” and, as a consequence, the growth of investment attractiveness of the region (Khanty-Mansi Autonomous area[8], Tyumen[5], Sverdlovsk region [4])
Analysis of the effectiveness of the regional cultural policy of the Russian region Chelyabinsk region [6] on the basis of an array of normative documents and statistical data, allows us to conclude that the Chelyabinsk region still belongs to the selfdeveloping regions in the field of culture, which is characterized by the principles of complexity, integrity, perspectivity, target orientation, market orientation, adaptability, centrality and mutual benefit
Summary
Etc., the various models of cultural policy are analyzed in the following approaches: systemic, political, institutional, structural-functional, socialcultural, etc. It shows the diversity in the conceptualization of the concepts of ”cultural policy” and ”regional cultural policy”. [9, 10] Regional cultural policy, in our opinion, is a management strategy based on the integrated use of the cultural potential of the region for more effective management of regional socio-cultural development It shows the diversity in the conceptualization of the concepts of ”cultural policy” and ”regional cultural policy”. [9, 10] Regional cultural policy, in our opinion, is a management strategy based on the integrated use of the cultural potential of the region for more effective management of regional socio-cultural development
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