Abstract
Subject. This article deals with the tools of factor analysis of the reputation capital of the region. Objectives. The article aims to make an explicit evaluation of the reputation capital of the regions based on the previously developed original methods and algorithms. Methods. For the study, we used the index numbers analysis method. Results. The article defines the values of the reputation capital index for the Volga Federal District regions. It offers a version of the implementation of the algorithm to quantify the reputation of the region. The use of factor analysis techniques makes it possible to determine the impact of regional reputation capital on the formation of its integral value. Conclusions. The methodological approaches developed and the practical results derived from them should be used in the development of new models of economic growth in the context of the increased importance of intangible factors of production.
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