Abstract
Modern university education in Russia requires multidimensional changes. One of the main directions is the optimization of the educational environment, in particular the management system. First of all, changes should take place at the level of education managers, who combine the qualities of a teacher, manager and psychologist. This necessity explains the increased requirements for the educational management. On the one hand, an important aspect is the competence of educational managers, on the other hand, we should deal with the system of interaction between managers and other participants of the university educational environment. Only a harmonious combination of these factors allows the university to function at the proper level. The problem of communication management in educational institutions is one of the most significant in the field of higher education. Communication is seen as one of the main resources for the development and growth of any organization. Communication as the process of sharing knowledge and information significantly affects the efficiency of an organization. The challenge of communication management is primarily in the fact that there are no clear criteria for monitoring the communication environment. This fact actualizes the problems of empirical research of communication management in the university education system. The most important dimension of optimization is the improvement of the communication environment, associated with the competence of employees and the system of their interaction. Thus, optimization of the communication environment makes it possible not only to improve management and communication processes, but also has a beneficial effect on the functioning of the university as a whole.
Highlights
In order to enhance the capabilities of both employees and the managers of higher education institutions (HEIs), the effectiveness of interaction of all subjects of the educational environment, it is necessary to optimize the communication environment
We identified the ranges of values, the relationship between the parameters and the effectiveness of communication management in the university, the features and structure of the interconnections
Based on the theoretical and methodological analysis of the problem under discussion, as well as the results of the experiment, we identified the basic principles of communication management optimization in higher education institutions: 1. Cognitive-emotional principle
Summary
In order to enhance the capabilities of both employees and the managers of higher education institutions (HEIs), the effectiveness of interaction of all subjects of the educational environment, it is necessary to optimize the communication environment. Before proceeding to the specifics and program for optimizing the communication environment, it is necessary to pay attention to the key methodological approaches to the problem discussed. The communication environment is considered as a dynamic system capable of changing when the constituent components change, affected by internal or external factors; Situational approach considers and evaluates primarily the speed and effectiveness of the state and dynamics of communicative acts, based on specific situations. By changing the nature and other properties of communicative acts, it is possible to change the communication environment; Organizational-adaptive approach considers and evaluates the direction and efficiency of the internal and external information flows in the organization. Since the communication environment is the information flow, its optimization is possible by changing the direction and properties of this flow
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