Abstract
Subject. This article discusses the role of the region's reputation in the implementation of major economic projects. Objectives. The article aims to determine the advantages of the Republic of Tatarstan over other regions of Russia in terms of the formation of reputation capital. Methods. For the study, I used a statistical analysis. Results. The article finds that the Republic of Tatarstan ranks fourth in the overall ranking of the Russian Federation regions, and it has good opportunities to strengthen its reputation capital. Relevance. The results of the study can be applied when forecasting the regional socioeconomic development.
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