Abstract
Purpose – The purpose of this paper is to discuss the ways in which Derridean deconstruction can be used for image research.Design/methodology/approach – Derridean concepts, mainly located in literary criticism, are adapted to image research.Findings – The paper presents four concepts of visual deconstruction: logocentric vision; close reading images; seeing the Other; and problematising not solutionising the image.Research limitations/implications – Many more aspects of Derridean deconstruction can be related to the economy of the image.Originality/value – Little work to date in management studies has considered how Derridean deconstruction can be used to investigate images.
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