Abstract
This paper was oriented to analyze the influence of competitiveness in Ecuadorian enterprises from a political perspective. Competitiveness is a strategic variable for companies in the sense of achieving transcendence in the market, for which it is important to stimulate innovation, which in the case of entrepreneurship is a key element against competitors. The methodology of this research was based on a non-experimental design of exploratory type and bibliographic foundation of specialized sources in areas of the business context, and the PESTEL analysis was also applied. A sample of 130 entrepreneurs from the rural area of the province of El Oro, Ecuador was used. The research findings allow us to conclude that the difficult economic situation of the country as a result of the pandemic has led to a climate of instability in the competitiveness of enterprises, as they are consecrated by offering repetitive proposals with scenarios that are not very promising for their transcendence over time, despite the fact that entrepreneurs are aware of the importance of applying a policy of appropriate mechanisms for managing their businesses.
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