Reflex — Personalised Wireless Interaction in a Broadband Environment

Abstract

Reflex is a research project looking at providing an exciting and compelling broadband application for use in retail and leisure environments. Businesses using a Reflex system could provide highly personalised, interactive, wireless experiences for their customers. A user's physical presence alone triggers content on large multimedia displays, allowing them to access exclusive services, browse and purchase goods securely, in a manner that provides the speed and convenience of shopping on-line and the customer service experience of shopping in a real store.