Abstract
Abstract This article aims to reflect upon the concept of work in the field of creative economy, as well as its contribution to the understanding of the culture of these kinds of organizations in the contemporary context. It is an exploratory study, based on bibliographic and documentary research. The theoretical framework is grounded on the notions of work, with emphasis on immaterial work (Lazzarato & Negri, 2001; Schwartz & Durrive, 2015), rhizome (Deleuze & Guattari, 2000) and symbolic power (Bourdieu, 2002) to reflect on the context of creative economy (Florida, 2011; Howkins, 2013). As a main result of this initial reflection, it is understood that the interactions that are expected for and by creative economy workers move between a rhizomatic and libertarian perspective and a structural one based on shared values. In this case, organizations assume a different configuration through the culture expressed by norms and symbolic disputes, incorporated by each group in the conduct of their projects.
Highlights
The working class has progressed overtime and, especially in the past decades, it underwent major transformation with the arrival of new activities and professions that demand different attitudes and relationships among peers. This is the case for the activities that compose the creative economy, which are especially anchored in the individuals’ creative capabilities
Some examples of the activities embraced by this group of workers can be found under different categorizations, such as the United Nations Educational, Scientific and Cultural Organization (Unesco), Institute of Applied Economic Research (Ipea), and Industry Federation of the State of Rio de Janeiro (Firjan)
The scientific discourse about work on the creative economy tend to address the changes in the individuals’ behaviors, as well as in the connections established for the accomplishment of labor, which shows that the culture that gathers these workers can be noticed before a constant mobilization between the rhizomatic and the structural perspective
Summary
Reflexões sobre o trabalho no contexto contemporâneo da economia criativa Gislene Feiten Haubricha Vânia Gisele Bessia Maria Cristina Bohnenbergera Ernani Cesar de Freitasb a Universidade Feevale, Nova Hamburgo, RS, Brazil b Universidade de Passo Fundo, Passo Fundo, RS, Brazil.
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