Abstract
This paper argues that we should better encourage our students to represent organisational life and their experience of it. Two options are discussed, the first one of which is to consider the adoption of a reflexive posture, in which the researcher reflects both on their own behaviour and of those they meet. The second might be to adopt some form of the clinical method employed by the psychotherapist. Whatever the options that are considered we should be working to foster the creation of case studies and narrative.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Research in Marketing and Entrepreneurship
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
