Abstract

Teaching and research are two inseparable components in higher education. There are continuous debates about the relationship between the two. Does good teaching always lead to good research, and vice versa? This paper critically examines the impact of current policy on the two academic practices and discusses how it shapes one’s professional values and career development. It begins with a discussion of the education policy development and the global trends in higher education, the ontological and epistemological positions of knowledge and education and proceeds to the set of axiological beliefs that educators should embrace. The critical reflective review presented connotes with notions of self-interrogation towards the improvement of professional practice. Its relevance to other disciplines is illustrated though examples contextualised in the marketing discipline.

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