Reflections on ethical issues in marketing management: An empirical examination

Abstract

This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Research in 1985. We first offer some thoughts as to why our paper, and others from the same research stream, have been widely accepted by other scholars in the area of marketing ethics. We then offer some thoughts on research topics that researchers might consider as we attempt to further develop our knowledge in the area of marketing ethics. Finally, we provide some perspectives on how researchers can proceed in their research on ethical issues in marketing.