Abstract
Historical and cultural bonds that reflect psychological tendencies are critical amidst fierce competition in destination marketing. This study examines antecedents of destination loyalty between two nations with escalating cultural and historical acquaintances. It raises concerns on how perceived attractiveness, quality, value, risk and satisfaction influence on tourists' destination loyalty. Survey is fielded in post-war tourism development context of Sri Lanka focusing on Indian tourists. Partial least square path modelling was applied to test the hypothesised relationships. Findings validate theoretical assumptions that above variables are significant determinants of destination loyalty. Integrated construct for perceived risk indicated a significant negative relationship with satisfaction while perceived value showed a significant positive relationship with satisfaction. Satisfaction revealed a greater impact on destination loyalty sustained by latent variables. Theoretical and empirical implications in support of destination marketing literature and national tourism marketing exertions are discussed based on the 29 indicators identified in refined model.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Leisure and Tourism Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
