Abstract
ABSTRACT The meaning and importance of marketing as a concept, as well as the chain constituted by common marketing activities, are currently understood much better than in the recent past. In addition, such activities have taken their well-deserved place within the services sector in addition to the markets formed solely by tangible products. However, one can hardly say that the opportunities offered by marketing activities are being made use of in solving the problems suffered nowadays by public libraries in Turkey relating to personnel, buildings, collections, readers (clients, in a sense), etc. The main reason is that, in Turkey, classified as one of the developing countries, public libraries have started to be considered as “enterprises” only recently in the 1970s.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
