Abstract
Solo travel has grown as a significant segment in the tourism market, and outbound travel for solo travel is also increasing. However, the phenomenon remains anecdotal and lacks academic investigation. Therefore, based on of the stimulus-organism-response (SOR) model and focusing on Chinese solo tourists in the outbound travel market, the current study aims to examine the relationships among cultural distance, emotional solidarity and perceived safety and their effect on both solo male and female tourists' behavioural intentions. The similarities of solo travellers and their gender differences are prioritized in the findings, which sheds light on destination practitioners taking measures to serve the solo tourism market considering tourists' gender.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
