Abstract
The author reflects on their 10 years serving as co-chair of the PR Xchange Awards Competition, an annual library marketing contest sponsored by Library Leadership and Management Association (LLAMA) (now Core), a division of the American Library Association (ALA). The article briefly traces the history of the PR Xchange Awards and discusses the changes over the last decade. Additionally, the article describes how the COVID-19 pandemic impacted the contest, how libraries pivoted when designing future promotional materials, how judges assess the submissions, and the potential for future growth of the PR Xchange Awards.
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