Abstract
The development of cultural ecotourism became the mainstay of Head of Culture and Tourism of Banyuwangi Regency (HCTBR). The district had awarded by the UNWTO. It considered successful in driving tourism. This regency runs four key tourism strategies. One of the four strategies offers adventure and experience different cultural tours and sightseeing activities. This mixed qualitative and quantitative mixed mode study found many cultural potentials that have not yet been empowered. This indicates that HCTBR is not optimal in managing the cultural potential. The results of observations illustrate that the handling of cultural ecotourism has not been in line with the expectations of tourists. Interpretation becomes the most important issue in developing the potential for art and culture ecotourism. In addition, the potential for culinary ecotourism had developed to support the regional economy that creates sustainable livelihoods.
Highlights
Banyuwangi District Government through the Culture and Tourism Office, in 2017 set the target of the region's original Revenue from the tourism sector of 1.3 million USD, up 100 percent from the 2016 target of only 0.65 million USD (Infobanyuwangi, 2017)
The development of cultural ecotourism became the mainstay of Head of Culture and Tourism of Banyuwangi Regency (HCTBR)
The information about the Public Relation Division of Banyuwangi Regency received in Banyuwangi, stated that the district was nicknamed "The Sunrise of Java" won the United Nations World Tourism Organization (UNWTO) Awards for Excellence and Innovation in Tourism for the category of "Public Policy Innovation and Governance," beating the other nominations for Colombia, Kenya, and Puerto Rico (Rachmawati, 2016)
Summary
Banyuwangi District Government through the Culture and Tourism Office, in 2017 set the target of the region's original Revenue from the tourism sector of 1.3 million USD, up 100 percent from the 2016 target of only 0.65 million USD (Infobanyuwangi, 2017). Government of Banyuwangi Regency, East Java, will more intensively work on cultural tourism to attract tourists. 2017, Vol 4, No 2 of the 12th United Nations World Tourism Organization (UNWTO) Award that took place in Madrid, Spain. This District of East Java was awarded the 12th UNWTO’s Awards Forum in Madrid, Spain, on Wednesday January 20, 2016 night local time. The information about the Public Relation Division of Banyuwangi Regency received in Banyuwangi, stated that the district was nicknamed "The Sunrise of Java" won the UNWTO Awards for Excellence and Innovation in Tourism for the category of "Public Policy Innovation and Governance," beating the other nominations for Colombia , Kenya, and Puerto Rico (Rachmawati, 2016)
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