Abstract
The human race today is facing a plethora of problems regarding the environment. This has lead us to question our future as a race. It has therefore become important to know the human psychology, their attitude towards environment. Dunlap and Van Liere proposed NEP scale to measure environmental attitude of individuals in US. However, researchers raised concerns regarding its applicability in different cultures as also the dimensions framed in the scale are those which are fit for the western audience. Thus, a need was felt to refine the original scale and make it fit for Indian customers. Data was collected using a self-administered structured questionnaire from 429 individuals working in offices at Delhi and Mumbai. The cities were chosen because of their rank as no. 1 and 3 among most polluted metropolitan cities of India. Test of reliability and dimensionality of the original NEP scale were carried out through Exploratory Factor Analysis (EFA) with the help of SPSS 18.0. It was found that the original scale lacked uni-dimensionality. Against three dimensions of the original NEP scale, four dimensions emerged in case of Indian context. Three items were dropped from original NEP, reducing it to a nine item scale. Confirmatory Factor Analysis (CFA) was also used to re-check the fitness of measurement model.
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