Abstract
The digital transformation intensifies a devaluation of traditional institutions and the need to search for new integrating factors which are called upon to be the values shared by the society. We purpose to identify the value connotations in the discursive practices of the Presidential Addresses to the Federal Assembly from 1994-2021. We use such methods as the identification and classification of values by cross-cultural research; content analysis; clustering and mapping; analysis of secondary sociological data from representative public opinion polls conducted in the analyzed years; analysis of macroeconomic statistics; correlation analysis, etc. We revealed the strengthening of the materialistic component of public discourse (Ronald Inglehart) during periods of economic crisis. We also confirmed the Geert Hofstede thesis of the dominance of collectivist values in Russian society, but not the high power distance. Russian political discourse gravitates towards both egalitarian values (Shalom Schwartz) and liberal values (Milton Rokeach). Persistent negative connotations between the public voicing of values and their perception by respondents indicate the existence of a latent value conflict between the elite and society, manifesting itself in an increase in the demand for change. We interpret the increase in the frequency of mentioning political values during periods of economic recession as attempts by the elite to rally around the flag, and also as a consequence of the gradual filling of values with new meanings in the mass consciousness. Persistent negative connotations between the the public voicing of political values and their perception by respondents indicate the existence of a latent value conflict between the elite and society, manifesting itself in an increase in the demand for change. The article both complements existing empirical studies of public policy and adapts well-known theories of political axiology to Russian practice.
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More From: Sotsiologicheskoe Obozrenie / Russian Sociological Review
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