Reexploring the Connection Between Terror Management Theory and Dissonance Theory

Abstract

Building upon suggestive earlier findings, the present study sought to test more informatively the notion that reminders of mortality can intensify efforts at dissonance reduction. Toward this end, an induced-compliance experiment was conducted in which participants were given high versus low choice to write a counterattitudinal statement regarding a boring topic under conditions of either mortality salience (MS) or uncertainty salience (control). It was predicted that although dissonance reduction (via attitude change) would be provoked in the control group, MS would significantly exacerbate this effect. These predictions were borne out empirically. The findings, obtained using the historically preeminent paradigm for assessing dissonance reduction, provide firm support for the notion that MS amplifies concerns with cognitive consistency.